SORTINOFair Price v0.2 · seed + Google forecast connector
Sortino Fair Price

Price attention like a commodity market.

Estimate what a monthly ad budget can realistically buy. v0.2 keeps seed benchmarks as fallback and can override Google Search with live Google Ads forecast metrics once credentials are configured.

New in v0.2
Google Search can now use Keyword Planner-style forecast data.

Run a keyword forecast, then Sortino updates the Google Search CPC/CPM assumptions inside the quote realism model.

Effective media
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after fees
Fee drag
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budget lost before market
Expected clicks
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fair-market midpoint
Expected leads
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using landing CVR

Suggested allocation and fair-market output

ChannelSourceAllocationSpendFair CPCFair CPMClicksImpressionsLeadsCPL

Google Forecast Result

Connector
Seed mode
Not run
Run a Google forecast after configuring Cloudflare secrets. Until then, Google Search uses the editable seed benchmark.

Quote realism

Market score
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Waiting
Interpretation

Enter the scenario and calculate. Add promised leads to audit an agency quote.

Scenario report

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